The World Wide Breast Cancer foundation is an amazing force using the power of design to create images that educate, and empower men and women across the globe about the signs of breast cancer and it is working across barriers of literacy, taboo and fear. After splashing onto the world stage with their wonderful “Signs of Breast Cancer” campaign they’ve followed it up with What To Feel For During A Breast Exam
The traditional breast exam education fails to tell us what we are actually feeling for! I’ve had many a nervous patient ask for clarification after a monthly self breast exam uncovers their rib or tender milk 
duct. The #knowyourlemons campaign is a brilliant guide for what to feel for, when to seek a second opinion and how to get to know your lemons!
Brava @knowyourlemons !
